EXEMPLAR Digipacks and Research

This is exemplar work from Madihah Culasy (2013) - Her research is clear and presented using multimedia forms and her DIgipack is superb, with stills being taken on the same day as shooting the video.

FIND IT HERE

EXEMPLAR Digipacks

This is from Katy Williamson (2014)




This is from Nicola Evans (2014)

Production Schedule

WHEN COMPLETING YOUR PRODUCTION SCHEDULES please ensure you consider:

When is your first day of production - the date when all research and planning is complete- including animatic?
A) First day of production?
B) How many days shooting?
C) First day of editing?

Upload your Production Schedules to your GROUP BLOG by the end of next week, FRIDAY 28th Nov 14

Music Video tasks

Remember it's important to carry out the research and planning tasks in the conventional 4 stage production order of Development, Pre-Production, Production and Post Production.

How to get a Level 4 in Research and Research- ensure you cover all bases below:

Research and Planning

Initial Pitch

Thoughts on the initial idea (INDIVIDUAL)

Research into Similar Media Texts (GROUP and 2/3 INDIVIDUAL). One post from each group member- what is the specific element in this text which will shape your eventual music video?

Target audience (INDIVIDUAL/GROUP). How would you describe the demographics and psychographics of your target audience? How would they potentially consume your product.

Audience Questionnaire (GROUP). Form a focus group, video your discussion and analyse your feedback. At least 3 posts on this- a) questions, b) actual video/audio podcast c) analyse of results.

Planning meetings (GROUP). Pics and summary of discussion.

Storyboard and Animatic (GROUP). Film post-its and create animatic- this is now essential at this level. Do not shoot before storyboard is complete.

Cast pictures (GROUP)

Locations (GROUP)

Schedule (GROUP)

To demonstrate your group's sense of time management and overall planning complete a
SWOT analysis: Strengths, Weakness, Opportunities and Threats.

Genre

Now that you have agreed the Genre for your music video submit an individual engaging ILLUSTRATED blog post on what the audience would expect to see.

Refer to elements such as:
Costume
Performance
Narrative
Mise en scene
Lighting and camera
Editing

Deadline week beginning 13th Oct.

Representation and Voyeurism blog post

Voyeurism -This idea comes from Freud, and has been much used in Media Studies, particularly in explaining the gendered pleasures of cinema. Broadly it refers to the idea of looking in order to gain sexual pleasure. It has been argued that the male viewer’s gaze at the screen is geared to notions of voyeurism in that it is a powerful controlling gaze at the objectified female on display. In music promos the female on display has been a staple element.

a) Blogpost: find an example of the male gaze and illustrate how the combination of camerawork and editing serves to objectify the female body.

b) Blogpost: find an example of the contrary (opposite) situation that is, sexual objectification of the male.

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