Remember it's important to carry out the research and planning tasks in the conventional 4 stage production order of Development, Pre-Production, Production and Post Production.
How to get a Level 4 in Research and Research- ensure you cover all bases below:
Research and Planning
Initial Pitch
Thoughts on the initial idea (INDIVIDUAL)
Research into Similar Media Texts (GROUP and 2/3 INDIVIDUAL). One post from each group member- what is the specific element in this text which will shape your eventual music video?
Target audience (INDIVIDUAL/GROUP). How would you describe the demographics and psychographics of your target audience? How would they potentially consume your product.
Audience Questionnaire (GROUP). Form a focus group, video your discussion and analyse your feedback. At least 3 posts on this- a) questions, b) actual video/audio podcast c) analyse of results.
Planning meetings (GROUP). Pics and summary of discussion.
Storyboard and Animatic (GROUP). Film post-its and create animatic- this is now essential at this level. Do not shoot before storyboard is complete.
Cast pictures (GROUP)
Locations (GROUP)
Schedule (GROUP)
To demonstrate your group's sense of time management and overall planning complete a
SWOT analysis: Strengths, Weakness, Opportunities and Threats.
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